TELMA SANCHEZ
Telma sanchez is a best-selling author and CERTIFIED HIGH PERFORMANCE COACH
CHALLENGE: Telma Sanchez was on a tight timeline with only 2 - 3 months to strategize, plan, and execute her book launch campaign. When she approached us for help, she was still in the process of finalizing the book which meant she was being pulled in multiple directions. her social media presence lacked clear and cohesive messaging, with lifestyle photos and videos making up the majority of her content. this approach failed to attract her ideal reader and potential clients. For a successful book launch we needed to expand Telma’s circle of influence beyond friends, family, and former colleagues.
APPROACH: Joining forces with MRK Marketing Consulting allowed Telma TO stay focused on the final details of the book publishing process while we handled marketing strategy and execution FOR A SUCCESSFUL LAUNCH. OUR LAUNCH CAMPAIGN focused on positioning Telma as a thought leader AND highlighting her expertise through short-form videos featuring actionable tips for people interested in personal and professional development. we EXPANDED THE BRAND’S REACH BY LEVERAGING HER NETWORK OF WOMEN ENTREPRENEURS through an Instagram Live series and an influencer marketing program. we also created an email marketing strategy to begin to nurture ideal readers ahead of the book launch.
IMPACT: telma’s book, OWN YOUR DANCE, Reached best-seller status in several categories on Amazon. engagement increased across all online channels, and her email list grew by 900%.
“I hired Nadya to help me launch my book. We not only exceeded our goals but also reached best-seller status. I felt extremely proud to show up as an author with Nadya by my side. Her work ethic, organization and efficiency is top notch. Working with Nadya felt like I gained a solid team player for my brand. She got to know my needs so well she could guess my next question and before I asked it, she had an answer. I would recommend Nadya to anyone that is ready to do the work and trust the process so your brand can shine while you get to shine in your light.”
Telma Sanchez