INFUSION SOLUTIONS
founded by meggan Robinson, a registered nurse, infusion solutions Provides mobile, high-quality IV vitamin therapy services in the phoenix, arizona area.
CHALLENGE: DESPITE OFFERING EXCEPTIONAL SERVICES, infusion solutions WAS NOT ATTRACTING THE ATTENTION IT DESERVED ONLINE. THE Google Business profile LACKED REGULAR UPDATES, REVIEWS, AND ENGAGING CONTENT, WHICH ARE CRITICAL FOR LOCAL SEO AND CUSTOMER TRUST. ADDITIONALLY, THE INSTAGRAM PROFILE, A VITAL PLATFORM FOR SHOWCASING THE BRAND’S WORK AND CLIENT BASE, FEATURED CONTENT THAT DID NOT HIGHLIGHT THE TRUE QUALITY OF THE SERVICES PROVIDED. THESE SHORTCOMINGS CREATED A DISCONNECT BETWEEN THE BRAND’S ONLINE PRESENCE AND THE HIGH STANDARDS OF SERVICE EXPERIENCED BY CLIENTS IN PERSON.
APPROACH: To address these issues, we implemented a comprehensive digital marketing strategy. First, we optimized the Google Business profile by adding high-quality images, detailed service descriptions, and encouraging satisfied clients to leave reviews. We also ensured that all business information was accurate and regularly updated.
Next, we overhauled the Instagram profile by curating a visually appealing feed that accurately represented the brand’s quality. We WORKED WITH a professional CONTENT CREATOR to capture SHORT-FORM VIDEO CONTENT of MEGGAN PERFORMING HER services and TALKING ABOUT THE results HER CLIENTS EXPERIENCE THROUGH IV THERAPY. We also developed a content calendar to maintain consistent posting, including before-and-after photos, client testimonials, and behind-the-scenes content to engage and inform potential clients.
IMPACT: The transformation was remarkable. Within three months, the optimized Google Business profile saw AN increase in views customer inquiries. The enhanced Instagram profile gained higher engagement rates, with more likes, comments, and shares on each post. The improved digital presence not only attracted more potential clients but also reinforced the trust and credibility of existing clients.
“Just had my first appointment today from somebody who just randomly found me on Google. I am so excited! It is definitely a day to celebrate!”
Meggan Robinson, infusion Solutions