MUJERÓN MOVEMENT
Mujerón movement is A lifestyle and community brand that empowers Latinas through coaching, mentorship, and in-person events.
CHALLENGE: When Mujerón Movement approached us, they faced a significant marketing challenge: the need to develop a comprehensive marketing plan for their annual in-person event. Recognizing the pivotal role of this event in fostering community engagement and advancing their mission, Mujerón Movement aimed to optimize their outreach efforts and maximize attendance. They needed a strategic partner to elevate their marketing efforts and ensure the event's success.
APPROACH: We devised a tailored marketing strategy that effectively promoted the event, attracted a diverse audience, and generated excitement and anticipation among attendees. By enhancing brand visibility and driving participation, we developed a strategic roadmap that leveraged various marketing channels and tactics, ensuring the success of this pivotal event.
IMPACT: By leveraging compelling messaging, targeted outreach, and strategic marketing channels, we generated significant buzz and anticipation. Through our concerted marketing efforts, we achieved remarkable results for Mujerón Movement's FIRST in-person conference, with ticket sales reaching capacity and the event selling out. Our strategic approach effectively captured the attention of our target audience, driving widespread interest and enthusiasm.
“We sold out the event! Thank you for helping me bring all of this together.”
mujerón movement