AFFORDABLE LEGAL
Melissa Medina of Affordable Legal is a certified legal document preparer and independent paralegal with 17 years of experience in the legal field. She provides legal solutions for communities in phoenix in the areas of family law, personal injury, and estate planning.
CHALLENGE: Affordable Legal approached us seeking to enhance their online presence and drive business growth. they Primarily NEEDED a robust social media marketing strategy to effectively engage their audience and amplify brand awareness. Additionally, THEY SOUGHT TO boost website traffic and INCREASE the number of leads generated through their digital channels. Addressing these challenges required a comprehensive approach focused on optimizing various aspects of their marketing efforts to achieve measurable results and sustainable success.
APPROACH: We STARTED with an in-depth audit of affordable legal’s existing marketing channels. DURING THE research phase, we identified opportunities for growth on the brand’s websitE, FOCUSED ON increasING conversion rates by restructuring the layout and optimizing the copy. NEXT, we developED A content strategy for social media, includING THE creatION OF fresh short-form video content showcasing melissa medina’s expertise and unique approach to resolving legal matters. FINALLY, we took over managing Affordable Legal's presence on Instagram and Facebook.
IMPACT: Auditing and optimizing Affordable Legal’s website resulted in a 50% increase in visitors. Our social media initiatives led to an astounding 4470% surge in impressions, greatly enhancing brand visibility. Leveraging organic tactics, we achieved a 4194% increase in reach, demonstrating our ability to connect authentically without paid promotion. Most importantly, our efforts led to a 150% boost in leads, highlighting the significant impact of our marketing strategies on driving business growth and building valuable client relationships.
“During my time working with Nadya I went from generating 4 leads per month to 10. It’s been 2 years and I’m still using the marketing plan and strategies she helped me implement.”
Melissa Medina, Affordable legal