ATLANTIC CITY EDUCATION FOUNDATION
Atlantic City Education Foundation (ACEF) is a non-profit organization founded in 1987 by a group of educators and community leaders committed to improving the quality of education for Atlantic City’s student population.
CHALLENGE: When the nonprofit organization approached us, they had an outdated logo and website. This presented challenges to their fundraising initiatives. ACEF Recognized the need for a revitalized brand identity and an engaging online platform to connect with donors and supporters to bolster its fundraising efforts.
APPROACH: To address ACEF's needs and Support their fundraising goals, we embarked on a comprehensive redesign project. We began by crafting a fresh, contemporary brand identity which included designing a new logo with bright and bold colors to reflect the organization’s values to inspire future generations to unite and support their communities. Next, we focused on developing a user-friendly website that served as a central hub for ACEF's activities. The website was designed to be informative, intuitive, and visually appealing, providing visitors with easy access to information about ACEF's initiatives, events, and ways to get involved. In addition to the website redesign, we provided ongoing support with content creation and social media management. By curating compelling content and engaging with followers on social media, we helped the nonprofit increase its online visibility and reach a broader audience.
IMPACT: With a polished brand identity and a dynamic online presence, ACEF saw a 66% increase in engagement on social media, and an 81% increase in reach. The new website became a valuable resource for supporters, providing them with a platform to learn about ACEF's impact and contribute to its mission. By leveraging the power of branding, web design, and social media, we empowered ACEF to make a lasting impact in the lives of Atlantic City's students.
“We wouldn’t have been able to do this without your guidance and support. Finally the organization has an online presence we are proud of. More importantly, this will greatly contribute to our fundraising efforts.”
Atlantic City Education Foundation